After more than 70 years, NBC is getting out of the soap opera business. “I have zero passion for soap operas, and it turned out to be probably the biggest exit I have so far.It’s the end of an era. “A lot of people would say you have to really be passionate about the stuff that you sell or do,” van Meer said in an interview with The Quiet Light Podcast. In 2018 he spent $325,000 to purchase Alpha Paw, a startup that produces ramps for household pets to increase mobility, and since then he has scaled the company to nearly $40 million in revenue, he said. Van Meer has since moved on to the retail pet industry. While the process of the acquisitions was an “emotional roller coaster,” van Meer told They Got Acquired that “working with Quiet Light taught him a lot about the acquisition process.” The sale process took about six months with the help of Quiet Light Brokerage, a North Carolina-based firm that helps entrepreneurs sell profitable websites. Selling Soap Hub was “an emotional rollercoaster” He sold Soap Hub for “close to 8 figures,” he told They Got Acquired. Then, in August 2018, van Meer decided it was time to move onto other projects. The company was bringing in seven figures in both revenue and profit.
Just two years in, Soap Hub was seeing 35 million pageviews a month, half of whom were returning users, and had 800,000 email subscribers, van Meer told They Got Acquired. That year it brought in $2.5 million in revenue, according to a report by Cheddar. He bootstrapped the company.īy 2017, Soap Hub had a team of five, including writers and ad ops, van Meer told They Got Acquired. The serial entrepreneur founded Soap Hub in 2016, creating a media outlet that has since provided millions of readers with exclusive news, spoilers and more about their favorite soaps.ĭespite not watching day-time soaps himself, van Meer took his experience, two decades of running startups, and drive as an immigrant founder to build a blog fueled by writers who actually enjoy the genre. So Roman van Meer decided to build a business around them - even though he’d never watched a soap opera himself. Soap operas are all the rage for millions of Americans.
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