"For example, there's a very large community of Palm developers that already exist, so giving them the ability to put media players on Palm devices made sense for both sides." "What we wanted instead was a model where companies could more easily add support for our technology to their device in a very streamlined way," he says. In the past, the companies would negotiate and work out a relationship, which complicated the process. Cellular phones, cable set-top boxes, personal video recorders and other devices could all incorporate the Helix player, allowing users to play streaming content in any format they choose.Ī number of device companies, large and small, have approached RealNetworks about integrating RealPlayer consumer products, according to Dan Sheeran, RealNetworks vice president, media systems marketing. That will allow them to build Helix-enabled encoders, servers and client products for use with a potentially wide variety of products. The community aspect of Helix is designed to allow companies and individual developers to access and license the platform's source code.
"If the industry didn't create a strategy for coalescing around this stuff," he said, "then we would slow the growth of the industry and impede progress." RealNetworks CEO Rob Glaser noted at the press conference unveiling the system that there is a proliferation of Internet-related devices and that the growing number of protocols, formats and devices has become unmanageable. "With the Universal platform, they don't need redundant systems to reach the media players out there."
"Content owners have a lot to gain with Helix," says Jacobson.
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